Sports & Entertainment Marketing

Course Description

This course is designed to help students learn what it takes to have a career in the field of sports and entertainment marketing. Through focused instruction on the marketing concepts and strategies, students explore the professional, college and amateur sports world, as well as a vast variety of entertainment events and how this lucrative industry reaches their target audience. Students will also receive training in constructing resumes, employment applications, cover letters and references, in addition to interviewing skills and will complete a career portfolio to prepare for entry into the job market with a competitive edge. This class meets the UC "g" entrance requirement.
For more information, contact Mrs. Raaker at