Integrated Marketing Communications

Course Description

Integrated Marketing Communications is a course that provides students with the insight, skill and knowledge to prepare for a career in marketing/business. Students receive training in the areas of market research, product development, pricing, promotion, distribution, personal selling, visual merchandising, management, social responsibility and sports marketing. Students will also receive training in constructing resumes, employment applications, cover letters and references, in addition to presentation & interviewing skills. Students will complete a career portfolio to prepare for entry into the job market with a competitive edge. This class meets the UC "g" entrance requirement.

For more information, contact Mrs. Raaker at traaker@pleasantonusd.net.